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Ideas, created by thought, spark creation.
-- Pat Johnson

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Brain Sex: The Real Difference Between Men and Women
 		Brain Sex: The Real Difference Between Men and Women (400)
Author: Anne Moir, Ph.D., David Jessel

Why can't a woman be more like a man? What is this thing called "feminine intuition"? Why are men better at reading maps, and women at other people's characters? The answers lie in the basic ... read more
Celebrate Marketing: Secrets of Success
 		Celebrate Marketing: Secrets of Success (400)
Author: Rick Crandall

Eleven experts give you specific techniques to get new business and take better care of your current customers.  read more
Influence: The Psychology of Persuasion
 		Influence: The Psychology of Persuasion (400)
Author: Robert B. Cialdini

Arguably the best book ever on what is increasingly becoming the science of persuasion. Whether you're a mere consumer or someone weaving the web of persuasion to urge others to buy or vote ... read more
Platinum Rule: Discover the Four Basic Business Personalities
 		Platinum Rule: Discover the Four Basic Business Personalities (400)
Author: Tony Alessandra, Ph.D.

The Golden Rule is limiting in one sense, say Alessandra and O'Connor, who last collaborated on People Smarts , because it assumes all human beings are alike. The authors propose instead a ... read more
Please Understand Me: Character and Temperament Types
 		Please Understand Me: Character and Temperament Types (400)
Author: David Keirsey, Marilyn Bates

Does your spouse's need to alphabetically organize books on the shelves puzzle you? Do your boss's tsunami-like moods leave you exasperated? Do your child's constant questions make you batty? ... read more
You Just Don't Understand: Women and Men in Conversation
 		You Just Don't Understand: Women and Men in Conversation (500)
Author: Deborah Tannen

Women and men live in different worlds...made of different words. Spending nearly four years on the New York Times bestseller list, including eight months at number one, You Just Don't ... read more


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